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VSPEC SOLUTIONS
VSPEC Solutions
VSPEC helps lighting companies decide what to build — and explain why it matters.
Founded by Mike Virag after seeing good lighting products stall—not because they’re bad, but because they’re poorly positioned and poorly explained.
Too many lighting products never get a real chance.
Two Ways VSPEC Creates Leverage
VSPEC Core™
Product strategy, design, and development for lighting manufacturers.
VSPEC Core focuses on making the right product decisions early — aligning concept, manufacturability, sourcing, and execution before time and capital are committed.
VSPEC Signal™
Product marketing grounded in real decisions.
VSPEC Signal helps teams clearly communicate why a product exists — based on actual design and manufacturing choices, not marketing invention.
VSPEC Does Not Begin with Design.
VSPEC begins with decisions.
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