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VSPEC SOLUTIONS
VSPEC Solutions
VSPEC helps lighting companies decide what to build — and explain why it matters.
Founded by Mike Virag after seeing good lighting products stall—not because they’re bad, but because they’re poorly positioned and poorly explained.​
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Too many lighting products never get a real chance.
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Two Ways VSPEC Creates Leverage
VSPEC Core™
Product strategy, design, and development for lighting manufacturers.
VSPEC Core focuses on making the right product decisions early — aligning concept, manufacturability, sourcing, and execution before time and capital are committed.
VSPEC Signal™
Product marketing grounded in real decisions.
VSPEC Signal helps teams clearly communicate why a product exists — based on actual design and manufacturing choices, not marketing invention.
VSPEC Does Not Begin with Design.
VSPEC begins with decisions.
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