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Signal Story™

Explain the “why” behind the product.

 

Signal Story™ goes deeper, helping teams articulate the thinking behind a product — not as a brand campaign, but as a practical narrative grounded in real choices.

Best for

  • Complex or differentiated products

  • Products that require education

  • Sales teams needing better language

What's Included

  • Light message framing (not branding or positioning exercises)

  • Multiple short videos or one longer explainer

  • Clear talking points aligned to:

    • Sales conversations

    • Distributor education

    • Internal training

  • What this is not

    • A brand refresh

    • A marketing campaign

    • Open-ended creative development

Outcome

  • A shared product narrative teams can confidently communicate

©2024 by VSPEC Solutions

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